The Beginning
The Mountain Lid is a heritage knitwear brand from Aspen, CO. Founded by enterprising and crafty ski bums in 1971, the brand began as a side hustle but grew into a major player in the ski industry, known for producing hand-knit wool hats that were equally fashionable and functional.
Statement Pieces
Mountain Lids were statement pieces. Knit from brightly colored wool and boasting stripes or mountain motifs and large poms, they were designed to stand out from the muted, single color hats that dominated the day. Tightly knit from and double layered at the ears, Lids were also highly functional thanks to the use of 100% wool, as opposed to cheaper acrylic materials in use by competitors. The Mountain Lid incorporated a number of bright, colorful patterns and were designed to compliment the outerwear of the season.